Our team is intentionally assembled for each project, bringing together the exact mix of talent it deserves—not a preset formula. Designers are chosen for their distinctive artistic style, writers for their ability to craft compelling narratives, digital experts for their market-specific knowledge, and makers for their precision in execution. Every element is curated to fit your brand’s story and goals.

BUT OVERSEEING A COLLECTIVE REQUIRES A SINGULAR CONDUCTOR.
ENTER FYLAMENT’S LEADER — KEGHAN HURST.

With strategic direction at the center of Fylament’s offerings, Keghan ensures alignment across every stage of the process. From initial market discovery through strategic positioning, naming, and identity development, to final brand execution and beyond—every element of your brand stays rooted in its core vision.

That’s how a collective transforms brands into lasting experiences that captivate and resonate.