Lostfork Basecamp
You’re Not Lost, You’re Here
Local developers were looking to create a “destination” out of a relatively unknown part of Colorado. We created Lostfork Basecamp, a brand that will stand-out in the market and attract a wide range of outdoor adventurers; from high-end cabins to tree houses and tents, they have something for everyone as well as a brand they can connect with.
CLIENT
Lostfork Basecamp developers
LOCATION
Grant, Colorado
COLLECTIVE
Fylament: Brand Direction, Strategy
CNW: Social + Digital
Paper Laundry: Creative Direction, Design, Copywriting
CLIENT NEED
Launch a new high-end campsite brand in Colorado.
PROBLEM
Needed differentiation in a saturated glamping market.
SOLUTION
Defined four brand pillars and a nostalgic-meets-modern tone of voice.
PROCESS
CREATIVE DIRECTION
National park vibes meets frontier spirit with modern comforts.
Hospitality
OUTCOME
A brand rooted in nature, storytelling, and comfort—ready for market launch.
What we
brought to life
BRAND STRATEGY
Market Positioning
Brand Narrative
Website Direction
Activation Ideation
Event Concepts
BRAND EXECUTION
Market Positioning
Brand Narrative
Website
Activations
Event Concepts
Staff Uniforms
BRAND IDENTITY
Brand Language
Interior Design Consulting
Signage Collateral
Merchandise
Photography