The Royale Room
Shaken, Shucked, Stirred
In collaboration with Dawes Studio, we crafted the brand identity for The Royale Room—a modern-day martini bar where timeless glamour meets effortless cool. Equal parts elegance and edge, this Austin hideaway elevates the classics with crisp cocktails, chilled oysters, and indulgent comfort food done just right.
Fylament shaped the brand from the ground up, bringing its bold identity to life through naming, positioning, voice, and visual direction. The Royale Room doesn’t just serve martinis—it serves a whole mood. Think stirred sophistication with a side of sass. Come for the clink of coupe glasses, stay for the royal treatment.
CLIENT
Royal Thompson Austin
LOCATION
Austin, TX
COLLECTIVE
Fylament: Brand Direction, Strategy, Copywriting
Dawes Studio: Creative Direction, Design, Copywriting
SOLUTION
Created the full brand identity—from name and story to tone of voice and design—in collaboration with Dawes Studio.
CREATIVE DIRECTION
Classic meets contemporary; elegance with a wink. Inspired by timeless glamour, playful sophistication, and the vibrant energy of Austin.
PROCESS
CLIENT NEED
Launch an upscale yet approachable martini and raw bar in Austin.
Hospitality
OUTCOME
A brand that feels equal parts polished and punchy—where martinis are shaken, oysters are shucked, and good times flow royally.
PROBLEM
Needed to stand out in a saturated nightlife scene with a concept that felt both elevated and inviting.
What we
brought to life
BRAND STRATEGY
Market Positioning
Brand Narrative
Activations
BRAND IDENTITY
Brand Language
Signage Collateral
Packaging
Merchandise
Photography Direction
BRAND EXECUTION
Market Positioning
Brand Narrative
Activations
Staff Uniforms