KADYLUXE
Art In Motion
Fashion
We led the brand evolution of KADYLUXE, a women-owned activewear company redefining what it means to wear your team colors.
Our work moved KL beyond stadium fangear—elevating the brand into high-quality lifestyle essentials designed for women who want both spirit and style. By sharpening its identity and aligning it with the next tier of growth, we positioned the brand as an activewear and lifestyle brand that celebrates femininity, strength, and true style.
Through refined strategy, visual storytelling, and campaign direction, we built a foundation that carries Kadyluxe confidently into its next chapter—from game day to every day, from campus to city streets.
KADYLUXE is more than apparel—it’s a love letter to women who show up with energy, passion, and their own sense of style.
CLIENT
KADYLUXE
LOCATION
Denver, CO
COLLECTIVE
Fylament: Brand Direction, Strategy, Copywriting
Dawes Studio: Creative Direction, Design, Custom Illustrations
CNW: Social + Digital
Victor of Valencia: Photography
SOLUTION
A refined brand evolution—strategic positioning, storytelling, and visual direction that bridge fangear with fashion-forward activewear and lifestyle apparel.
PROBLEM
The brand risked being confined to licensed fangear, limiting its lifestyle appeal and long-term growth.
CLIENT NEED
Evolve KADYLUXE into the next iteration of itself while retaining its core fangear audience
OUTCOME
A scalable, elevated identity that honors the past while unlocking new growth opportunities across activewear, lifestyle, and global markets.
PROCESS
CREATIVE DIRECTION
Feminine strength meets elevated everyday style.
What we
brought to life
BRAND STRATEGY
Market Positioning
Brand Narrative
Website
Activations
Event Concepts
Campaign Ideation & Execution
BRAND IDENTITY
Brand Language
Packaging
Labels
Merchandise
Photography
Illustration
BRAND EXECUTION
Market Positioning
Brand Narrative
Website
Activations
Line Collections
Campaign Ideation & Execution