The team at Paper Laundry invited Fylament to lead the brand strategy for Carne; together we transformed the steakhouse into a warm, retro-inspired gathering place. Rooted in global flavors and 70s charm, we crafted a playful yet refined identity—spanning logos, menus, matchbooks, and murals—all designed to evoke nostalgia and intrigue. Every detail, from branding to interiors, was curated to make Carne feel like more than a restaurant—a true steakhome.