Denver Broncos x KADYLUXE

We’re More Than Fans, We’re Forces

Fashion

We took the KADYLUXE brand ethos and infused it into a show-stopping sponsorship with the Denver Broncos—designing a campaign that spoke to women as more than spectators.

Our work highlighted the Mile High Muse: women who embody the same fire, focus, and fearless spirit as the players on the field. From product positioning and campaign messaging to visual direction and in-stadium activations, we ensured the collection was not just fangear, but fashion-forward activewear that could be worn everywhere.

We brought the campaign to life through bold storytelling, iconic visuals, and elevated experiences—transforming game day gear into a statement of style, confidence, and community.

This was fangear redefined. A love letter to the women who show up as leaders, creators, athletes, and muses—on game day and every day.

CLIENT
KADYLUXE x DENVER BRONCOS

LOCATION
Denver, CO

COLLECTIVE
Fylament: Brand Direction, Strategy, Campaign Ideation

Dawes Studio: Creative Direction, Design

CNW: Social + Digital

Victor of Valencia: Photography

SOLUTION

Developed a full campaign—visual identity, messaging framework, product storytelling, and activations—that merged Kadyluxe’s lifestyle ethos with the Broncos’ iconic identity.

PROBLEM

Traditional NFL women’s gear lacked style, versatility, and resonance with modern female fans.

PROCESS

CLIENT NEED

Launch a first-of-its-kind women’s activewear collection with the Denver Broncos.

OUTCOME

A high-impact campaign that generated buzz, celebrated female fans, and positioned KADYLUXE as a pioneer at the intersection of activewear, sports, and style.

CREATIVE DIRECTION

Athletic energy meets elevated lifestyle—game day spirit styled for every day.